Email & DNS Management
Email Deliverability
Legitimate business mail landing in spam, or vanishing entirely, almost always traces to authentication gaps, reputation damage, or misconfiguration. Systematic deliverability work (SPF, DKIM, DMARC, rDNS, list hygiene, and reputation repair) restores inbox placement measurably.
Key points
- Authenticate everything: valid SPF, DKIM signing, and enforcing DMARC policy.
- Align rDNS/PTR records with the sending hostname on dedicated IPs.
- Warm new IPs gradually; sudden volume spikes trigger bulk filtering.
- Remove compromised accounts and scripts that poison IP reputation.
- Enforce TLS for submission and opportunistically for delivery.
- Clean lists ruthlessly: bounces, complaints, and dormant addresses out.
- Monitor Gmail Postmaster, SNDS, and blacklist feeds continuously.
- Separate transactional, marketing, and user mail across IPs or streams.
Field note
Authenticate first, then investigate content. Half the 'content problem' diagnoses I've reviewed were actually missing DKIM with the content taking the blame.
Frequently asked questions
Why does our mail go to spam at Gmail?
Usually missing/invalid authentication, poor IP reputation, or complaint-heavy content, diagnostics narrow it in one pass.
How long does reputation repair take?
Days for delisting, weeks for full inbox recovery, faster with clean authentication and complaint-free sending.
Shared or dedicated IP?
Dedicated for volume senders who protect it; well-kept shared pools suit small senders.
Does content still matter?
Yes, authentication gets you judged fairly; deceptive content still fails the judgment.
How Kinetikatech helps with email & dns management
This is what we do every day: Deliverability, blacklist removal, authentication (SPF/DKIM/DMARC), and full DNS management for reliable communication. Our Email Deliverability and DNS Management service covers it end to end, assessment, implementation, 24/7 monitoring, and emergency response within 30 minutes.